A year-long media, content and experiential platform connecting brands with the women shaping sports, entertainment, business and culture.
Studio IX Collective brings together live experiences, national media exposure, broadcast opportunities, creator-led content, influential talent and premium brand activations across seven major events throughout the year.
Major Events
of Brand Storytelling
Potential Impressions Across Media, Broadcast, Digital, Social, Creator and Partner Ecosystems*
Media & Content Visibility
Integrated Partnership
*Potential reach represents estimated cumulative exposure opportunities across participating media, broadcast, social, creator, talent, event and partner channels and is not a guarantee of impressions or audience delivery.
National visibility, broadcast surfaces and editorial storytelling.
Creator-led, talent-hosted programming built across the full year.
Live activations, hospitality and rooms that shape the industry.
One partnership. All year.
Potential integration into Studio IX Collective broadcast and media coverage surrounding the seven-event series.
All media/editorial integrations remain subject to applicable editorial standards, approvals and final media plans.
Studio IX Collective brings together athletes, creators, hosts, executives and influential personalities throughout the series.
Physical environments designed for brands to be experienced, not just seen.
Select partnership levels can include curated introductions, VIP access and intimate networking opportunities surrounding the series.
Proven experiences, now expanded through Studio IX Collective.
Formula 1 · Las Vegas, NV
November
A premium sports, entertainment, fashion, hospitality, and content experience featuring women in motorsport, athletes, creators, executives, and brand partners.
NFR · Las Vegas, NV
December 8–10
A celebration of women across rodeo and Western culture, hosted by Bonnie-Jill Laflin, with athletes, ropers, barrel racers, trainers, fashion, music, panels, interviews, and sponsor activations.
Championship Golf · Orlando, FL
January 26–29
A golf-anchored experience blending competition, hospitality and content — pairing women executives, athletes and creators with brand partners on course and on camera.
Super Bowl Week · Los Angeles, CA
February 10
A women-centered leadership and hospitality experience bringing together athletes, team executives, media personalities, founders, creators, and brand leaders.
WNBA Draft 2027
April
A draft-night moment celebrating the next generation of women's basketball — talent, media and brand partners together around one of the biggest nights in women's sport.
FIFA Women's World Cup 2027
Summer 2027
The global tentpole of the series — a women's football moment that takes the platform international with media, content and hospitality around the world's biggest stage.
SEICON · Las Vegas, NV
July
The annual home of Studio IX Collective, featuring a dedicated stage, women's lounge, panels, fireside conversations, podcasts, networking, sponsor activations, and live content capture.
Real moments from proven experiences — inspiring the next generation of girls in sport while women take the charge on stage, on track and on air.
F1 COTA 25
Powered by the collective
Potential cumulative impressions across the Studio IX Collective media, broadcast, creator, talent, digital, social, event and partner ecosystem.
Instead of relying on a single event or a single social post, Studio IX Collective gives brands repeated opportunities to be seen — across an entire year of moments, media and storytelling.
The USA TODAY Network reaches women's sports fans at meaningful scale, giving the Collective a credible media foundation around every live experience.
Audience Composition
More women's sports fans than top news + sports sites
Women's sports fans across the USA TODAY Network — 43% monthly reach
Entertainment affinity index — the strongest crossover among women's sports fans
YOY growth, WNBA page views
YOY growth, NCAAW page views
Women's coverage page views, Paris Olympics
Women's March Madness video views
Instagram + TikTok views across 26 videos
Sources: 2024 comScore Multi-Platform + MRI Simmons Media + Fusion (trended July–Sept '24); 2026 comScore Multi-Platform / MRI Simmons USA-Fusion (trended Dec '25, Jan–March '26); USA TODAY internal women's sports performance highlights.
Your brand can live across the complete Studio IX Collective experience — before, during and after each event.
One platform, multiple levels of commitment — simple enough for the market, flexible enough to customize around category, event fit and relationship strength.
Curated partnership opportunities available.
Owned environment + sponsorship designation
Series posts, creator integration + co-posting
Custom stories, interviews + short-form video
Hospitality, activations + content capture
Modular assets that ladder into one series partner story
Own the full Studio IX Collective platform across approved events — for the brand that wants to be associated with the platform, not just the event calendar.
Year-long presence across the series for brands that want scale and a voice on stage without the full presenting position.
Category exclusivity across approved events for bigger strategic partners.
A high-impact tentpole package for brands that cannot commit year-round but still need media, content and social scale.
Event-level category exclusivity for brands that want tighter alignment with one moment.
Select Series Partners can secure category exclusivity across the complete Studio IX Collective season — preventing competing brands within their designated category from participating at the same partnership level.
Studio IX Collective can work with major partners to create a proprietary activation or media property that lives across multiple events throughout the season.
Branded interview studio
Creator content series
Women's leadership award
Executive dinner series
Performance or wellness lab
Founder conversations
VIP hospitality suite
Future of Women in Sport initiative
Community impact program
Custom broadcast/content series
Partner with Studio IX Collective to put your brand inside the conversations, experiences and stories shaping the future of sports, entertainment, leadership and culture.
Principal, Founding and category-exclusive partnerships are limited.